When a start up receives a penalty from Google, the story is ignored and abandoned. But when a popular brand gets penalized for violating website guidelines, everyone from the SEO industry starts getting conscious and alarmed. BBC News, one of the largest news organisations in the world today, surprised everyone with the news that it received a Google link penalty.
BBC’s representative, Nick, contacted Google after receiving a notification of unnatural link activity. He asked the help of Google to identify the unnatural links associated with the BBC site. BBC’s recent online dilemma awakened the curiosity of many analysts. Many questions were conceived: Why would a gigantic corporation with a credible backlink profile receive a link penalty? What was BBC’s mistake?
John Mueller of Google explained the incident. Interestingly, the link penalty only concerned a single page on BBC’s website. The specific BBC article page was penalized because it contained unnatural links. According to Mueller, the penalty had little influence on the rank of the BBC site.
BBC’s link penalty, according to SEO experts, may invite various interpretations. Google supporters say that this act of penalising a corporate giant such as BBC deserves praise. This move only emphasised Google’s fair approach to site penalties and its dedication to pursue online brands, both big and small, that refuse to commit to its austere Web guidelines. Google detractors, on the other hand, choose to view the recent penalty on BBC as unfair and biased. In contrast to the type of penalties received by SMEs, BBC’s penalty was severely downplayed. According to some critics, the search engine optimization strategy of BBC must have been scrutinised sternly and not taken lightly.
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